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A L A A S . A B U Z A H R A

alaa.abuzahra2012@gmail.com • 00966-598125440 • 00966-509757717

OBJECTIVE

· To utilize my acquired expertise, experiences, and potentials to bring out the most respective customer service.

· Ensure that world class service and operations management is achieved within the organization.

PERSONAL INFORMATION

Name:

Ala’a Abu Zahra



Nationality:

Jordanian



Martial Status:

Married



Date of Birth:


15.08.1968


EXPERIENCE

Jan. 2016 -

Till date


Professional Business Development Trainer Jeddah, KSA

Certified Professional Trainer

· Professional training for sales ladies with a group of companies from different field and sectors on general and specific training on the cutomer services, business development, advanced cutomer care, sales techniques, and many more.

· Kamal Jamjoum Group:

- The Body Shop

- Mikyajy

- Nayomi

· Patrik Chalhoub:

- Faces

- Sephora

- L'occitane

- Swarovski

- Dior

- Channel


Jan. 2014 -

Dec. 2015


Oxford Academy for Training and Consulting Jeddah, KSA

Certified Professional Trainer

§ Plan and prepare sessions and activities for trainees.

§ Conduct training sessions in:

- The etiquite of customer service

- Salon and Spa management

- Sales and marketing

- virtual marketing,

- Successful sales plans

- Training of Trainers

- Organization and time management

- The standards of modern sales

§ Create and maintain a positive and professional learning environment.

§ Recognize training and development needs within trainees and develop training plan accordingly.

§ Design and develop training and growth programmes based on the needs of the market.

§ Managing the budget of training sessions according to the company’s plan.

§ Provide trainee envolvement and development throughout the courses given.

§ Manage the design, delivery and continuous improvement of training programs as well as on-going learning opportunities

Dec. 2012

to Dec. 2014


Schwarzkopf Professional Jeddah, KSA

Technical Trainer

§ Manage the brand image.

§ Oversee and Train the salons, spas, and Beatuy centers about brand knowledge and usage details.

§ Train the Sales and Marketing team.

§ Educating salon specialists and employees on all aspects of the brand.

§ Adminstrate the sales and marketing team and provide guidance when needed.

§ Understand the salons’ requirements from the product and adhere to them.

§ Research and plan new procedures and techniquies for best product implementation according to needs.

§ Provide knowledge and expertise in all aspects of product application and the sales and marketing procedures.


§ Assist in the development of the brand and its image to the customers.

§ Create training plans for the salons in order to maximize the benefit of using the brand.

Nov. 2011

to Nov. 2012


Park Hyatt Marina Club - Evania SPA Jeddah, KSA

Spa Manager

§ Oversee all Spa operations.

§ Manage Spa budgets and finances

§ Lead, direct and supervise spa team to be able to create an outstanding experience for the customer and follow up to provide consistent high standards of customer service.

§ Promote and grow retail sales and services through training, offer packages, and constant excellent service.

§ Achieve financial objectives by monitoring all visitor types, and analyzing their needs and new oppourtunities.

§ Analyse monthly KPIs to create work schedules to ensure business targets and sales are being met.

§ Improve Employees communication and service skills.

§ Design special offer packages and retail deals while overseeing the profitability of the business.

§ Deal with guests complaints and report them to heads of each department in order to upgrade the service.

§ Adding more activites to the customers based on their style and choices.

§ Liaise with the Sales and Marketing Manager to promote all aspects of the spa facility.

Feb. 20007

to Oct. 2012


Abu Zaid & El-Essawi Group Jeddah, KSA

Cosmetics Division Manager (Rimmel London & Presitge)

§ Ensure all procedures, policies and standards are thoroughly understood.

§ Achieves regional sales operational objectives.

§ Assist in setting the suitable operations.

§ Recruit and select service-minded Sales Associates.

§ Train, motivate and develop sales staff to reach their fullest potential and to maximize business opportunities.

§ Create a positive work environment that resulted in retention and turnover reduction.

§ Monitor and address performance issues on a timely basis.

§ Plan and execute floor maps, merchandise placement and sales promotion set-up in sales locations.


§ Establish sales objectives by creating a sales plan and quota for each sales location.

Nov. 20005

to Jan. 2007


Royal Care Salon and Spa Jeddah, KSA

General Manager

§ Start up the Salon and assisted in all design details

§ Responsible for purchases and selection of all materials and equipment.

§ Responsible for inventory level tracking and balance.

§ Handle and arrange all employee schedules.

§ Arrange deals with international products to get products

§ Prepare, implement and update business and marketing Plan.

§ Manage the financial budget, control costs and prepare expenses reports for the center owner.

§ Ensure the center operating procedures and policies are implemented and updated as required.

§ Supervise daily spa operations and liaise with other staff members to ensure cleanliness, maintenance and service standards are upheld.

§ Co-ordinate spa promotions and other marketing activities to maximize Center position in the market.

§ Assist in the development and updating of the Center brochure.

Mar. 20003

to Sep. 2005


L’Oreal Paris Group Jeddah, KSA

KSA Technician Trainer For Salons, Spas, and Beauty centers

§ Promote and market the brand to the technicians in the Salons, while presenting a positive image of the brand.


§ Assist all Salons in finding their customer needs and implementing them using the brand.

§ Develop action plans based on weekly review and analysis of weekly sales plan achievement according to each Salon in the region.

§ Analyze the business by comparing sales plan to actual achievement.

§ Observe budgets and communicate concerns ahead of time.

§ Develop training plan according to budget and sales plans.

§ Conduct live training for technicians in Salons to promote the brand and asure the most compatable use of it.

1993 to Jan.

2003


HANAN Salon and beauty center Jenin, Palestine

Salon Owner and General Manager

§ Manage all activites related to sales and marketing of the Salon.

§ Manage all staff and their requirements.


§ Conduct training program for trainees in the city.

§ Manage all Finances

§ Manage all stock and inventory.

§ Motivate and encourage employees for better achievement

§ Managing Salon’s budget

§ Create innovative ideas according to market needs.

EDUCATION

§


Academie Esthetique Dubai, UAE

Certification in Spa and Salon Management

§


Spark of Uniquiness Center for consultancy Jeddah, KSA

Certification in Training of Trainers

§


The American Board of Neuro-Linguistic Programming Jeddah, KSA

Certification of Achievement in Strategic Achievement

§


Durocher Enterprises Jeddah, KSA

Certification in The Ultimate Business Building Program for Beauty Industry Professionals

§


Global NLP Training and Consulting Community Jeddah, KSA

Certification of Achievement in Strategic Achievement

§


The Ministry of Education Amman, Jordan

Certification in Beauty and Hairdressing Skills

§


Birzeit University Ramallah, Palestine

Bachelor’s in Business Adminstration

LANGUAGES

§


Arabic ( Fluent)

§


English (Fluent) – Excellent in reading, speaking, and writing

SKILLS

§


Excellent level in Microsoft PowerPoint, Word, Excel, and Outlook.

§


Team leadership and Management

§


Outcome analyisis and planing accordingly

§


Excellent presentation skills

§


Excellent motivational and leadership skills

§


Excellent organizational and time management skills

§


Strong ability to direct and build operations from all spa revenue centers.

Referances are available upon request



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